An omni-channel strategy to sell anywhere and on all channels


Terranova, part of Teddy Group, was born in 1988 and it is one of the most important brands of young low cost fashion in Europe, with 468 stores in 42 countries.
Teddy Group manages 4 brands (Terranova, Calliope, Rinascimento, Miss Miss) and it is present with retail and wholesale in over 50 countries.



The project

The Teddy Group needed to implement a new sales strategy that envisaged the integration of its e-commerce with its own direct sales network, in particular for the brand Terranova, which had over 20 sites organized for the selling throughout Europe and the World.
The main goal of the Group was to offer a unique and custom shopping experience that involved the customer at all times.
In addition, the platform had to be optimized to cope with the rapid increase in traffic volumes and sales, that was registered in the last period and expected to grow in the future.  



We focused on developing an omni-channel strategy to sell anywhere and on all channels, which would not miss anything to the customer.
A unique shopping experience thanks to pickup in-store service, fidelity cards, online and offline girft cards, e-commerce apps and much more.


More than 20 websites organized to sell throughout Europe and the World, with dedicated language and currency.


Implementation of an omni-channel strategy to offer customers a unique shopping experience.
Specifically, the following features have been implemented:

  • Store locator
  • In-store availability
  • Pick-up in store
  • Fidelity card associated with your online account, where you can at any time check your balance points and decide when and how many points to use for subsequent purchases
  • Gift card available online for shopping in all Terranova stores
  • Online and offline promotions

E-commerce app integration

We developed and implemented APIs to allow purchasing and adding products to wishlist through a mobile app synchronized with Magento.

Identity Management

We integrated an external identity management system for the centralized management of user credentials among different channels.

Security and performance optimization

We implemented a series of upgrade and integration activities for the improvement of the website performances and the management of the important navigation flows during promotional periods.
We also carried out a series of routine and extraordinary maintenance activities to increase the website security.

Our goal was to completely redesign the user experience while maintaining optimal performance. Thanks to its technical expertise, professionalism, and passion, we found Webformat to be the ideal partner for this project.

Cesare Malavasi
E-commerce Manager

We have also done

  • Single-sign-on
  • ERP and CRM Integration
  • Facebook integration
  • Zanox integration
  • Wordpress blog
  • Monitoring and support 24/7
  • Performance optimization
  • Traffic peak management
  • Ordinary and extraordinary maintenance