The British Vitec Group founded in 1909, with offices in 13 countries and 1,800 employees, is a leader in the supporting products for the “image capture” market. It produces and distributes 24 premium brands, including Manfrotto, Lowepro, Joby, Gitzo and National Geographic. Vitec has a complex multi-channel retail & online distribution: it serves 3,000 photo specialty retailers (integrated logistics and customer service platform) and manages about 100 multi-brand and multi-country e-commerce sites.
A real international challenge: cope with, harmonize and integrate within a sole ecosystem, a complex multinational environment with multiple brands, high-tech imaging products, multiple customer segments and different price lists.
Define an advanced e-commerce strategy that allows the Group to get in touch with wider customer segments into different pro & consumer markets. .
A migration & merging project: from multiple Magento 1 installations, to a sole Magento 2 installation, -with multi-brand management of 74 sites- in a complex company ecosystem, implementing analysis and study of the processes, their re-engineering and specialization of functionalities for the various markets served.
During the project were addressed complex issues of internationalization and integrated management:
Integration of the Magento 2 installation with the Vitec Group systems:
Management of an advanced CMS system to allow Vitec Group companies and distributed marketing teams to independently manage the editorial content of:
We accompany the Vitec Group to ensure continuity of service and a progressive evolution of the business, through:
The image -your- is what counts is our brands promise.
Conveying contents related to the philosophy of our products in an adequate way and guaranteeing an engaging and consistent e-commerce experience for our customers is fundamental for us.
In Webformat we found an expert and proactive partner, capable of performing a complex migration to the Magento 2 Commerce platform, which allows us to manage a multi-brand and multi-country catalog in cooperation with all our marketing & e-commerce teams at international level.