Vitec

Migration to Magento 2 Commerce: multi-brand | multi-country | 74 sites

A complex international ecosystem: MANFROTTO, LOWEPRO, JOBY, GITZO.
A real challenge for the e-commerce: integration & internationalization.
E-commerce

Vitec Group

The British Vitec Group founded in 1909, with offices in 13 countries and 1,800 employees, is a leader in the supporting products for the “image capture” market. It produces and distributes 24 premium brands, including Manfrotto, Lowepro, Joby, Gitzo and National Geographic. Vitec has a complex multi-channel retail & online distribution: it serves 3,000 photo specialty retailers (integrated logistics and customer service platform) and manages about 100 multi-brand and multi-country e-commerce sites.


www.vitecgroup.com

www.manfrotto.com

 

The project

A real international challenge: cope with, harmonize and integrate within a sole ecosystem, a complex multinational environment with multiple brands, high-tech imaging products, multiple customer segments and different price lists.
Define an advanced e-commerce strategy that allows the Group to get in touch with wider customer segments into different pro & consumer markets. .

 

Implementation

A migration & merging project: from multiple Magento 1 installations, to a sole Magento 2 installation, -with multi-brand management of 74 sites- in a complex company ecosystem, implementing analysis and study of the processes, their re-engineering and specialization of functionalities for the various markets served.


INTERNATIONALIZATION & INTEGRATED MANAGEMENT

 


INTERNATIONALIZATION & INTEGRATED MANAGEMENT | 74 SITES

During the project were addressed complex issues of internationalization and integrated management:

  • multi-brand
  • multi-currencies and multi-language
  • multi-country
  • multi-wharehouse

 

 

SYSTEM INTEGRATION

SYSTEM INTEGRATION

Integration of the Magento 2 installation with the Vitec Group systems:

  • PIM (Product Information Management) for the management of catalogue and product details
  • ERP (Enterprise Resource Planning) for multi-warehouses and multi-pricelists
  • OMS (Order Management System) integrated two order management systems for different markets
  • CMS (Content Management System) advanced CMS system management to allow the Group companies and the distributed marketing teams to independently manage the editorial contents of sites, landing pages and product cards
  • BI (Business Intelligence) for e-commerce KPI monitoring


ADVANCED CMS MANAGEMENT


ADVANCED CMS MANAGEMENT

Management of an advanced CMS system to allow Vitec Group companies and distributed marketing teams to independently manage the editorial content of:

  • sites
  • landing pages
  • product sheets

AWS INFRASTRUCTURE


AWS INFRASTRUCTURE

 

  • Amazon in cloud with auto-scaling
  • zero down-time deployment
  • CDN /Magento 2 integration
  • 3 database MySQL Clustering

 

 

24/7 SUPPORT


24/7 SUPPORT

We accompany the Vitec Group to ensure continuity of service and a progressive evolution of the business, through:

  • SLA (Service Level Agreement) customized for response and solution time
  • Ticketing system e phone support
  • Corrective and supportive maintenance
  • Security patches
  • Continuous performance monitoring

The image -your- is what counts is our brands promise.
Conveying contents related to the philosophy of our products in an adequate way and guaranteeing an engaging and consistent e-commerce experience for our customers is fundamental for us.

In Webformat we found an expert and proactive partner, capable of performing a complex migration to the Magento 2 Commerce platform, which allows us to manage a multi-brand and multi-country catalog in cooperation with all our marketing & e-commerce teams at international level.

 

Flavio Fiorio
Senior Vice President
Information Technology & WEB 
Vitec Group S.p.a.

Download case history Vitec Group

Download