Terranova

An omni-channel strategy to sell anywhere and on all channels
Fashion

Terranova.style

Terranova, part of Teddy Group, was born in 1988 and it is one of the most important brands of young low cost fashion in Europe, with 463 stores in 39 countries.
Teddy Group manages 4 brands (Terranova, Calliope, Rinascimento, Miss Miss) and it is present with retail and wholesale in 48 countries.

www.terranovastyle.com

Resto

The project

The Teddy Group needed to implement a new sales strategy that envisaged the integration of its e-commerce with its own direct sales network, in particular for the brand Terranova, which had over 20 sites organized for the selling throughout Europe and the World.
The main goal of the Group was to offer a unique and custom shopping experience that involved the customer at all times.
In addition, the platform had to be optimized to cope with the rapid increase in traffic volumes and sales, that was registered in the last period and expected to grow in the future.  

 

Implementation

We focused on developing an omni-channel strategy to sell anywhere and on all channels, which would not miss anything to the customer.
A unique shopping experience thanks to pickup in-store service, fidelity cards, online and offline girft cards, e-commerce apps and much more.

Internationalization

More than 20 websites organized to sell throughout Europe and the World, with dedicated language and currency.

Omni-channel

Implementation of an omni-channel strategy to offer customers a unique shopping experience.
Specifically, the following features have been implemented:

  • Store locator
  • In-store availability
  • Pick-up in store
  • Fidelity card associated with your online account, where you can at any time check your balance points and decide when and how many points to use for subsequent purchases
  • Gift card available online for shopping in all Terranova stores

E-commerce app integration

We developed and implemented APIs to allow purchasing and adding products to wishlist through a mobile app synchronized with Magento.

Identity Management

We integrated an external identity management system for the centralized management of user credentials among different channels.

Security and performance optimization

We implemented a series of upgrade and integration activities for the improvement of the website performances and the management of the important navigation flows during promotional periods.
We also carried out a series of routine and extraordinary maintenance activities to increase the website security.

We had the need to improve our omni-channel strategy to offer to our customers a unique shopping experience. In Webformat, thanks to its technical expertise and professionality, we have found the perfect partner for our project.

Marco Massara
Head of Digital
Teddy Group

We have also done

  • Single-sign-on
  • ERP and CRM Integration
  • Facebook integration
  • Zanox integration
  • Wordpress blog
  • Monitoring and support 7/7