Simply Market is the Auchan Group's supermarket chain, present in 18 Italian regions with over 1,500 points of sale. The brand has launched the new service spesasimply.it, an online supermarket with a vast assortment of products, including fruits, vegetables, and even fresh and frozen goods.
Users can do their shopping online - including checking their order history, saved shopping lists, and sale items - and pick up their purchases later. It is a modern, innovative system tailored to bring large scale retail operations to the electronic commerce market.
After the outstanding results of the Chronodrive project, the Auchan Group contacted us to continue on their course of updating their technological platforms. The basic requirement was to achieve a flexible infrastructure that could keep up with the times and should be capable of supporting the complexities of the retail food sector.
Specifically, the platform had to be able to manage tight order fulfillment times, delivery by appointment, and the different preparation processes for managing the cold chain. Finally, it had to be able to update the warehouse inventory in real time to manage product expiration dates.
We implemented a multi-channel (desktop, mobile, and in-store totem) and multi-brand (to serve the various brands in the group) Magento platform that offers different delivery methods (Drive, Click & Collect, and home delivery).
We integrated Magento with the corporate information systems (PIM for customer information management, ERP for order management, and WMS for warehouse management). Thanks to this improved logistics management, it is possible to view the warehouse inventory in real time from both Magento and the corporate WMS.
On the customer side, this integration allows accessing all the supermarket's products, including fresh goods, with the same prices and promotions as the brick and mortar store. The catalog is well-stocked and keeps track of variable weight products, products with options, ingredients and allergens management, product tagging, and advanced filters.
We implemented "La tua card" ("Your Card"), a unique and free card, reserved for loyal customers, that rewards them with accumulated points, credits, personal coupons, special promotions, and the ability to invite friends.
Furthermore, we implemented an area designed to speed up users' purchasing process with most frequently purchased products, favourite products, topical wishlists, and all promotional products.
With the integration of Apache Solr, we implemented a predictive search engine that is able to anticipate the customer's needs, correct errors, and suggest the correct products and categories.
The platform was developed to offer optimal viewing and perfect usability across desktop and mobile devices.
This is an enterprise platform with flexible, high performance and innovative technology that is able to respond to the complexity of the retail food sector.